Bobbi Brown has just partnered with actress-model Kate Upton. This is Bobbi’s second celebrity face following Katie Holmes.
Bobbi Brown said “I was drawn to Kate because – not only is she incredibly beautiful – she is healthy, comfortable in her own skin, has such positive energy, and is a woman who creates her own rules. She loves life and that is Pretty Powerful.”
Upton added on her part: “I’m thrilled to be the face of Bobbi Brown Cosmetics. Bobbi is an American success story – she created a global brand from an idea that women can be beautiful being exactly who they are and I love that.”
Upton’s debut comes in July 2014, launching a new campaign, featuring Bobbi’s new collections.
According to Maureen Case, President of Bobbi Brown Cosmetics, Kate Upton represents what the brand is about: Fresh, modern, classic and cool. Upton is a real woman people can connect with because she feels confident in her own skin and Bobbi Brown celebrates “ be who you are beauty,” A perfect match for the brand.
I celebrate Bobbi Brown Brand choice because she has always stuck to natural beauty which has to do with making a woman look like herself, just prettier and more confident with just a little effort and makeup. Kate Upton looks like the woman you could be sitting next to at work: naturally beautiful.
Can’t wait for the campaign launch!